Marketing: “The Reason Why”

By Randy Ingermanson

From time to time in your career as an author, you’ll need to write sales copy. At the very least, you’ll need to send an e-mail to your fans when you launch a book. There’s no getting around this. Your publisher will expect it, and your fans (by definition) want to know when you’ve got a new book out.

In your sales copy, you’ll make an offer. Every author I know hates making an offer, […]