So, I heard a lot of requests for marketing-related articles when I made my request here. Here’s the first – it’s actually a two-parter on social media. Tune in next Wednesday for the last five tips. Remember – as writers, you are a “business.” Your clients are readers, agents, editors, publishers, etc.
SO YOU WANT TO MASTER SOCIAL MEDIA:
Ten Tips to Help You Succeed
By Jill Hart
It’s official. Social media is here to stay. It’s not a fad like so many initially thought and it isn’t going anywhere soon. Businesses have realized that not only is it a great way to connect with current clients, but a great way to land potential clients as well. And that’s only the beginning. Social media also allows you to promote all your upcoming events and products, and even gives you front row access to editors and reporters who might write on your area of expertise. The possibilities are truly endless. But the big question now is, how can entrepreneurs best use the current social media opportunities to help increase business? Here are some tips we feel will help.
Ten tips to incorporate social media into your marketing plan:
Determine What Social Media Sites Are Best For You Facebook, Twitter and LinkedIn are the top three, but that’s only the beginning. Determine who your target market is and then meet them where they are. It’s okay to ask by taking a survey by email or on your website asking which social media avenue your clients prefer. Once you determine that, be consistent and realize that you can’t be everywhere all the time. Pick the ones that are best for your business and really engage.
Team Up With Other Entrepreneurs By teaming up, you allow easy access to retweets, Facebook posts, etc. Plus, it’s a great way to provide your audience with more valuable information on topics that would interest them by sharing information that is provided by the business(es) you team up with. Just make sure that your choose teammates with information that is a good fit for your audience.
Don’t Just Advertise: Build Relationships We’ve all seen them. The tweets and Facebook postings that we know are scheduled and we know are only trying to sell us something. We aren’t saying that you can’t promote your services or products. In fact, we encourage you to do that. But do it right. Don’t just be about landing the deal. Truly connect with your audience and show them why they would want to work with you. We know you’ve heard it a million times already, but it speaks for itself and bears repeating: Social media is meant to be “social.”
Make It a Two-Way Street You post and you post and you post on Facebook. You’ve tweeted away on Twitter & you’ve updated your status on Linkedin. Finally you’re done. Social marketing is ready to be checked off the list. Not so fast! Realize that just like you are posting, there are others out there posting and building relationships as well. Get out there and respond to others, too. When you think about it, how do you feel when someone posts on your Facebook posting or blog entry? It feels good, doesn’t it? When you see a Facebook posting that you like, leave a comment – always making sure you add value and are not just promoting your business.
Make It Exciting We see this often: business owners on Twitter who get on for 20-minute increments and during that time we are inundated with retweets. They will throw in an occasional tip or two, but basically i’âs just 20 minutes of nonsense. Now we love a good retweet, but we don’t enjoy this at all. When you are marketing your business via social media, make sure that you engage with others and make it exciting. Give some good information and tips – don’t just retweet to be seen. Provide great value and your followers will not only enjoy your messages, but when they are looking to refer someone who needs your services, you will be on the top of the list.
Tune in next Wednesday for the next five tips!
Jill Hart, Founder of Christian Work-at-Home Moms http://www.cwahm.com/,(offering mentoring & advice for cwahms)and Diana Ennen, President of Virtual Word Publishing, http://www.virtualwordpublishing.com/ (offering PR and marketing assistance) co-wrote So You Want to Be a Work at Home Mom: A Christian’s Guide To Starting A Home-Based Business.