Previous Challenge Entry (Level 3 - Advanced)
Topic: Joy (05/18/06)
-
TITLE: The Pink Stuff | Previous Challenge Entry
By Corinne Smelker
05/24/06 -
LEAVE COMMENT ON ARTICLE
SEND A PRIVATE COMMENT
ADD TO MY FAVORITES
Attention: Amber Watson
Marketing Manager
Bright Ideas, Inc.
RE: Marketing Ideas:
After careful consideration of the marketing strategies your company sent us, and after viewing the detailed marketing analysis of what people want, we have the following comments regarding the ideas you forwarded. We think your work is brilliant and definitely intend using your company again when it comes to expanding our product line.
In order to let you know our thought processes, which I believe will aid you in developing a relationship with us, I have copied everyone’s comments on the ideas you sent us. MR is Mike Roberts our CEO, JV is Jill Vernon our VP of Sales and Marketing and GT is Gloria Tennant the Graphics Artist in charge of packaging.
Exuberant
What if people don’t know what it means? MR
Too long! Won’t fit on packaging material. GT
Dazzle
Umm. Makes me think of a song from the movie “Chitty Chitty Bang Bang”. Nah. JV
Doesn’t do it for me. MR
Hard to work on the label. GT
Sparkle
Well, this is better, but not exactly what I want. MR
Dunno, I want the product to evoke feelings, not ‘feeling’ this one. GT
Bubbly
We’re not selling champagne! JV
Hmmm. Too much like ‘ditzy’ and that is not the image we want to portray. MR
From a labeling point this word is a nightmare – too long and not enough variety in letters. GT
Luminous
Isn’t there a car with that name? No, it’s Lumina, but still… GT
Same question as earlier, will people really understand it? MR
Joy
WOW!! Got it in one – our dish soap does such an amazing job, it is a ‘joy’ to do dishes! MR
Joy – why didn’t I think of that? JV
Perfect for packaging – short, sweet and everyone knows what it means. Home run. GT
Amber, as you can see, we have decided that “JOY” is the name of our dish soap, and we know it will be an instant hit! With an easy to remember name, and associations with pleasure as a task is completed, we foresee our product bringing in large profits for our company. Once again, it was a pleasure doing business with you and we look forward to a continued relationship.
With Kind Regards,
Eileen Smith
The opinions expressed by authors may not necessarily reflect the opinion of FaithWriters.com.
Accept Jesus as Your Lord and Savior Right Now - CLICK HERE
JOIN US at FaithWriters for Free. Grow as a Writer and Spread the Gospel.