Marketing your books can be scary, and difficult, for writers – perhaps especially Christian ones. Well, Sarah Bolme knows all about it. In fact, she wrote an award-winning book on the subject – a book that she is offering to FaithWriters’ members for a discount (click here for details).
Read on to learn about Sarah’s journey, her award-winning Your Guide to Marketing Books in the Christian Marketplace (with a foreward by Sally Stuart), and marketing tips you can use now!
JOANNE SHER: Hi Sarah, and thanks for talking with us. Tell me about your experience with publishing and marketing Christian books.
SARAH BOLME: I remember from the time I was in high school, that one of the goals for my life was to be a published author. I’m not sure why I had that goal, since I never really was into writing—but very into reading. I had my first article published in a professional journal after college. Later, I had some colleagues encourage me to get a curriculum I had developed on anger management published.
Thus, I began the process of attempting to get a book published. Not knowing much about what I was doing, I mailed my manuscript to numerous publishers, received many rejection letters, and one acceptance letter. One acceptance letter is all it takes. My first two books were published by a traditional publishing house that paid royalties.
After my first child was born, I was frustrated because I could not find board books for babies that talked about Jesus. Most were on Old Testament stories. My husband and I came up with a set of four board books on Jesus for infants and toddlers and attempted to find a publisher. When we were unable to secure a publishing contract, my husband suggested that we self-publish the books. From there, CREST Publications was born, and Baby Bible Board Books: Stories of Jesus was published in 2003.