SO YOU WANT TO MASTER SOCIAL MEDIA:
Ten Tips to Help You Succeed
By Jill Hart
Learn From Others One of the best things about being in business these days is that you have the opportunity to follow the pros and see what they are doing right. They eagerly give out tips, videos, etc. Make it a point to follow those who you respect and can learn from. Sit back and take notes. But more importantly, take the action steps necessary to make these points work. It’s more than learning from them, you need to actually do what they recommend as well.
Contribute to Other Networks Another great aspect of social media is getting your message out to more than just your audience. Offer to guest post for other networks in your area of expertise. You never know who may see your posts and become a client.
Create An Expert Status Why do people follow you? Many times it is because they see you as the best at what you do and they want to learn from you. Therefore it’s important to always give solid tips and advice to really show your expertise. Create high quality blog postings, tips lists and posts to share with your audience. It may take extra time to create high quality work, but the effort will be well worth it in the end.
Spruce Up Your Page Social media has come a long way in a short time. No more are you limited to a tiny avatar of your logo. Most of the social networking sites today allow you to fully customize your page with images, backgrounds and more. Spend the time to create a page that will draw in your audience and make them want to come back daily.
Be Respectful One of the things that most business owners value most is time. It’s important when you are on Facebook, Twitter and the other networks, that you be respectful of others’ time. A few ways you can do that:
Don’t expect an instant response. Sending an Instant Message (IM) to a colleague or respected leader is fine, but recognize that they may not be able to chat with you immediately. Often times that person has allocated a certain amount of time to be on the site. If they are constantly on an IM, they can’t get what they need done. We’re not saying you can’t IM, but be respectful when you do.
Don’t take advantage. Social media is a relationship builder and gives us instant access to industry leaders. However, be careful not to take advantage of someone’s goodwill by asking a zillion questions. Most business owners enjoy helping others, however, to provide personalized coaching is a different story. Always respect the person you are communicating with and we bet you’ll find you get way more back than you ever imagined.
See how easy social media is? When done right it can bring amazing results for your business. Not only will you establish yourself as an expert, but you will be promoting your products and services regularly. Make it a commitment to master social media marketing and we promise you next year at this time, you’ll be so glad you did.
Jill Hart, Founder of Christian Work-at-Home Moms http://www.cwahm.com/, (offering mentoring & advice for cwahms)and Diana Ennen, President of Virtual Word Publishing, http://www.virtualwordpublishing.com/(offering offering PR and marketing assistance) co-wrote So You Want to Be a Work at Home Mom: A Christian’s Guide To Starting A Home-Based Business.